TRADITIONAL TV NETWORKS VS OTT SERVICES: THE SHIFT OF COMPETITION AND THE NEXT GENERATION OF NEW CONTENT, WITHIN THE CONTEXT OF DIVERSE VIEWER DEMANDS AND ONGOING COMPETITION

Linear broadcasts have long been recognized as established television models, relying on regularly timed shows via satellite. In contrast, digital services operate on ad-supported systems, with Netflix, major competitors, and niche players serving as leading platforms. As digital engagement shift, rivalry between conventional TV networks and stream